Institutional Website November 12, 2020 OfferPlant Post in Uncategorized Our Key Features and Functionality To increase their effectiveness that websites offer users the following features and functionality: Optimized search engineCompatibility with all major browsersAttractive visual design that communicates brand valuesEasy/intuitive navigationEnticements to thoroughly explore and revisit the siteFast download24/7 availabilityInteractivityUp-to-date contentAccessibility on mobile devices Focus on User Experience We provide insightful guidelines for institutions that want to guarantee a positive user experience on their websites: Clearly identify on every pageUse images that reflect the institution values and prioritiesMake the “About Us” section countEmphasize strengths and achievementsMake it easy for users to view a list of academic majors and programsClearly show application deadlines and offer a step-by-step description of the application processFollow the user journey by checking the main tasks for each type of visitorBeware the perils of making the website “cool”