School Website

Features and Functionality

To increase their effectiveness that websites offer users the following features and functionality:

  • Optimized search engine
  • Compatibility with all major browsers
  • Attractive visual design that communicates brand values
  • Easy/intuitive navigation
  • Enticements to thoroughly explore and revisit the site
  • Fast download
  • 24/7 availability
  • Interactivity
  • Up-to-date content
  • Accessibility on mobile devices

Focus on User Experience

We provide insightful guidelines for institutions that want to guarantee a positive user experience on their websites:

  • Clearly identify on every page
  • Use images that reflect the school values and priorities
  • Make the “About Us” section count
  • Emphasize strengths and achievements
  • Make it easy for users to view a list of academic majors and programs
  • Clearly show application deadlines and offer a step-by-step description of the application process
  • Follow the user journey by checking the main tasks for each type of visitor
  • Beware the perils of making the website “cool”