Our Key Features and Functionality

To increase their effectiveness that websites offer users the following features and functionality:

• Optimized search engine
• Compatibility with all major browsers
• Attractive visual design that communicates brand values
• Easy/intuitive navigation
• Enticements to thoroughly explore and revisit the site
• Fast download
• 24/7 availability
• Interactivity
• Up-to-date content
• Accessibility on mobile devices

Focus on User Experience

We provide insightful guidelines for institutions that want to guarantee a positive user experience on their websites:

• Clearly identify on every page
• Use images that reflect the institution values and priorities
• Make the “About Us” section count
• Emphasize strengths and achievements
• Make it easy for users to view a list of academic majors and programs
• Clearly show application deadlines and offer a step-by-step description of the application process
• Follow the user journey by checking the main tasks for each type of visitor
• Beware the perils of making the website “cool”