Institutional Website November 11, 2020 OfferPlant Post in Latest Blog Our Key Features and Functionality To increase their effectiveness that websites offer users the following features and functionality: Optimized search engine Compatibility with all major browsers Attractive visual design that communicates brand values Easy/intuitive navigation Enticements to thoroughly explore and revisit the site Fast download 24/7 availability Interactivity Up-to-date content Accessibility on mobile devices Focus on User Experience We provide insightful guidelines for institutions that want to guarantee a positive user experience on their websites: Clearly identify on every page Use images that reflect the institution values and priorities Make the “About Us” section count Emphasize strengths and achievements Make it easy for users to view a list of academic majors and programs Clearly show application deadlines and offer a step-by-step description of the application process Follow the user journey by checking the main tasks for each type of visitor Beware the perils of making the website “cool”